Campaign Inc.: How Leadership and Organization Propelled Barack Obama to the White House

Campaign Inc How Leadership and Organization Propelled Barack Obama to the White House It takes than an excellent candidate to win elections it takes an outstanding campaign organization too Campaign Inc is the story of how leadership and organization propelled Barack Obama to the Whit

  • Title: Campaign Inc.: How Leadership and Organization Propelled Barack Obama to the White House
  • Author: Henry F. De Sio. Jr.
  • ISBN: 9781609382698
  • Page: 363
  • Format: Paperback
  • It takes than an excellent candidate to win elections it takes an outstanding campaign organization, too Campaign Inc is the story of how leadership and organization propelled Barack Obama to the White House As the chief operating officer of Obama s 2008 presidential campaign, Henry F De Sio, Jr was positioned to view this historic campaign as few others could.It takes than an excellent candidate to win elections it takes an outstanding campaign organization, too Campaign Inc is the story of how leadership and organization propelled Barack Obama to the White House As the chief operating officer of Obama s 2008 presidential campaign, Henry F De Sio, Jr was positioned to view this historic campaign as few others could In this fascinating behind the scenes account, he whisks readers into Obama s national election headquarters in Chicago to glimpse the decision making processes and myriad details critical to running a successful and innovative presidential campaign From the campaign s early chaos to the jubilation and drama of winning the Iowa caucus, to the drawn out Democratic nomination process, to Obama s eventual election as president of the United States, De Sio guides readers through the challenges faced by the Obama for America campaign in its brief twenty one month lifespan De Sio shows readers that Obama himself was direct about his vision for the campaign when he instructed his staff to run it like a business Thus, this is less the story of Barack Obama, candidate, and the story of Barack Obama, CEO Because campaigns are launched from scratch during every election cycle, they are the ultimate entrepreneurial experience In the course of the election, the Obama campaign scaled up from a scrappy start up to a nearly 1 billion operation, becoming a hothouse environment on which the glare of the media spotlight was permanently trained.Campaign Inc allows readers to peek behind the curtain at the underdog organization that brought down the Clinton campaign and later went on to defeat the Republican machine, while offering lessons in leadership and organization to innovators, executives, and entrepreneurs.

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    About “Henry F. De Sio. Jr.

    • Henry F. De Sio. Jr.

      Henry F. De Sio. Jr. Is a well-known author, some of his books are a fascination for readers like in the Campaign Inc.: How Leadership and Organization Propelled Barack Obama to the White House book, this is one of the most wanted Henry F. De Sio. Jr. author readers around the world.



    195 thoughts on “Campaign Inc.: How Leadership and Organization Propelled Barack Obama to the White House

    • 5.0 out of 5 stars YOU SIMPLY MUST READ THIS - CAMPAIGN INC. by HENRY DE SIO, COO of Obama's 2008 Campaign, September 27, 2014By C.Thoms Boone "ASHOKA"Verified PurchaseThis review is from: Campaign Inc.: How Leadership and Organization Propelled Barack Obama to the White House (Paperback)Buy this book! Read it. Dog mark the pages! Pass it around. And pass it around some more. Give it to your favorite Democratic friends for the holidays!No holds barred, the author, HENRY DE SIO, tells you almost [...]


    • The author is someone who helped spearhead the 2008 (U.S.) Presidential campaign for Barack Obama and this is his belated behind-the-scenes look at the whirlwind campaign.The publicity material notes that this book “…allows readers to peek behind the curtain at the underdog organisation that brought down the Clinton campaign and later went on to defeat the Republican machine, while offering lessons in leadership and organisation to innovators, executives, and entrepreneurs.” To be strictly [...]


    • A quick run-through of the Obama campaign in 2008 as told by the COO.There are some valuable insights and lessons to be drawn from the book, don't get me wrong: I'm taking away a good few lessons on the importance of good campaign organization and proper message control. But overall the execution of the book itself is a bit faulty. It reads more like an extended diary with some later recollection, talking a bit too much about the author's family and anecdotes, and such. I'd rather read something [...]


    • You want to know what life is like behind the scenes of the campaign to put someone like Barack Obama into power then this is the book for you to read. I am quite impressed and curious and this book answered all the questions about how the leadership fueled his first steps down the road to the White House, its about life on the campaign trail, winning, successes, which a highly competitive world it is and a showcase for the world to see


    • For political geeks all over, this is an exhaustive explanation of the 2008 campaign of Barak Obama. It highlights details of exactly how it happened and why. There were many comparisons to Clinton's campaign so it seemed clear they thought Clinton was the candidate to beat. If you've ever wondered how Obama did it, look no further than this book.


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